If you've ever wondered why your website isn't getting the attention you want on Google despite your best efforts, then you've come to the right place. SEO, or search engine optimization, can seem like an impenetrable jungle full of mysteries. But don't worry, we're here to help you through that jungle.

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You may be facing some of the following SEO challenges:

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• Your website doesn't appear on the first page of search results, no matter what you try.

• Your traffic isn't growing, even though you're publishing content regularly.

• Your competitors are ranking for keywords that are also relevant to you, but you don't know how to change that.

• Your website loads slowly, and you're losing visitors before they even see what you have to offer.

• You feel overwhelmed by the constant changes in SEO guidelines and don't know where to start to stay up to date.

• These issues are common and can be frustrating. But the good news is that with the right strategy and a clear understanding of SEO basics, you can overcome these challenges.

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These issues are common and can be frustrating. But the good news is that with the right strategy and a clear understanding of SEO basics, you can overcome these challenges.

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To work effectively with SEO, it's crucial to differentiate between technical SEO and organic SEO:

• Technical SEO focuses on optimizing the structure of your website to improve its crawlability and indexability by search engines. It includes aspects such as the loading speed of your site, mobile responsiveness and the security of your website.

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• Organic SEO, on the other hand, looks at the content on your site and how that content appeals to and engages your target audience. By optimizing your content for relevant keywords, creating valuable and unique content and building a solid backlink structure, you can increase your visibility in search results.

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Both aspects of SEO are crucial to the success of your online presence.

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The importance of references and Google reviews:

References from satisfied customers are worth their weight in gold, both for potential new customers and for search engines. They increase trust in your services and signal to Google that your website and service are of high quality. Integrate testimonials and case studies on your website to demonstrate your expertise and the satisfaction of your clients to visitors.

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Google reviews play a crucial role in your local SEO. Positive reviews not only improve your ranking in local search results, but also build trust in your brand. Encourage satisfied customers to leave reviews on Google and respond professionally to all reviews - both positive and negative.

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The 5 most common SEO mistakes:

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1. Using keywords that are too general: Specificity is key. Choose keywords that describe exactly what you offer and what your ideal clients are actually looking for.

2. Underestimating local SEO: Even if you operate globally, don't forget to position yourself locally. This will help you to be found in your immediate area, which is especially important if you also offer coaching locally.

3. Neglect content and meta tags: Meta titles, descriptions and quality content are essential to attracting both search engines and visitors. They make a significant contribution to how your site is perceived.

4. Neglect mobile optimization: A mobile-friendly website is essential these days. A significant proportion of your visitors will access your site via mobile devices.

5. Not updating the website regularly: Search engines prefer websites that are regularly updated with fresh content. How long has it been since your last blog post?

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